I’m brett boston

DIRECTOR OF BRAND DEVELOPMENT
2024-PRESENT

We work mostly with government entities in and around Oakland, CA, including Alameda County, San Francisco (county and city), Contra Costa County, and others, as well as small-to-medium-sized nonprofits in the area.

INTERNAL HIGHLIGHTS

Leading branding and communications for a well-managed, reputation-driven organization is every brand strategist’s dream, and that’s the role I’ve embraced.

My focus at Jeweld has been organically expanding our client base by improving, promoting, and focusing on our strengths. I led a full rebrand, developing a new logo, brand identity, and guidelines that reshaped how we communicate and market ourselves. Within 6 months, organic search traffic grew 50%, overall site visits rose nearly 30%.

From March 2024 to July 2025, our email list expanded from 120 to over 1,100 subscribers with consistent engagement (40-50% open rates, 5–8% CTR).

We streamlined social media to focus on LinkedIn, tripling followers to nearly 700 and driving more targeted website traffic.

I also introduced new project management, internal processes and data management tools, improving efficiency and forecasting while ensuring a consistent brand voice and look across all platforms.

HELPING THE BUSINESS EXPAND

I developed and currently lead the communications/creative branch of the organization, managing a handful of consultants and overseeing and executing a variety of projects that have added to the company’s bottom line.

KEY PROJECTS

I’ve helped grow the Black Women’s Health Forum (BWHF) in Oakland, an annual event that consistently draws 200+ attendees and nearly $200K in sponsorships. Our team collaborates with the community to plan topics and provide access to resources and insight from highly-respected Black women in the field. I developed the event’s branding, campaign strategies, signage, swag, and graphics.

I oversaw a mental health awareness campaign, Outside Feelings, for the Black community in Alameda County that reached 22,000 people and drove 10,000+ website visits in under two months with minimal funding. The intent was to provide information on local resources and reduce the stigma surrounding mental health. We produced 12 articles, created campaign visuals, and collected hundreds of wellness survey responses, providing critical data for the county’s resource planning.

MARKETING & COMMUNICATIONS MANAGER
2023

During my time at the Foundation, the organization saw its most successful year ever, raising a record total in donations. Frankly, my individual efforts had little to do with that. I was fortunate to be able to join a great team that had laid a good…foundation.

Because the day-to-day was in good shape, I focused my attention toward long-term efforts. I helped raise community awareness by collaborating with external partners and shifted our overall tone with donors and stakeholders to be more personal and authentic (less transactional).

I conducted extensive data analysis that informed long-term, targeted campaigns aimed at improving donor retention and repeat giving. I also launched the organization’s first regular email newsletter and long-term content strategy.

Through these efforts, I helped increase web traffic by 30%, tripled social media followers, and boosted email engagement by 50%. Additionally, I planned and executing all marketing and communications collateral (copy and design, print and digital), ensuring a consistent, authentic voice across channels.

DIGITAL MARKETING MANAGER
2022

At YMT Vacations (a subsidiary of Travelopia), I managed a $1.4 million annual marketing budget and oversaw the strategic allocation of resources to maximize growth.

I built automated monthly KPI reports that streamlined performance tracking and informed decision-making. Partnering with an external agency, I led efforts that boosted ad conversions by 20%.

Due to my background in brand development, I worked closely with the organization’s Customer Service team to establish protocols and processes for reputation management and crisis communication. As a result, we improved our ratings on Google from 4.2 to 4.4. We also improved from 4.3 to 4.5 on Facebook.

Additionally, I researched and authored a 15-page report on long-term brand growth opportunities, providing a roadmap for sustained, long-term success.

SENIOR MARKETING MANAGER
2021

I analyzed U.S. job market data for UNM Continuing Education and identified emerging career trends. Based on these insights, I worked with the Executive Director of UNMCE to streamline marketing campaigns to focus on the most profitable courses, improving targeting, enrollment efficiency, and revenue. 

I also met with potential instructors and partner organizations to expand course offerings aligned with these trends.

DIGITAL MARKETING MANAGER
2020-2021

At BCCCC, I was fortunate to work with a highly talented team that was open to creative, outside-the-box thinking. That openness allowed for a lot of flexibility in implementing strategies and made it much easier to execute them effectively.

One major highlight was helping to reimagine the annual corporate citizenship conference during COVID. Traditionally an in-person event with 700 attendees, we transformed it into a highly engaging, multi-day digital experience that attracted over 800 participants. The success and profitability of this virtual conference led the organization to continue offering the digital format for three more years.

I also collaborated closely with our data analyst to automate key campaign processes, cutting project times by 15-25% and enabling more timely, accurate, and personalized communication with members.

DIGITAL COMMUNICATIONS

In terms of social and email content, I developed and executed a comprehensive digital strategy that doubled social engagement, increased web traffic from emails by nearly 15%, and strengthened connections with a diverse professional audience.

Translating complex DEI and sustainability research into clear, actionable summaries was another important part of my role, helping members apply cutting-edge insights to their work. Additionally, I launched a communications plan to onboard and engage new members, supporting the Center’s community growth and value.

EVERYTHING
2019-PRESENT

I started Failed Mutiny as a way to take a break from the corporate world for a while. Initially, it was a way to conceptualize some creative ideas before evolving into a full-fledged consultancy/design studio that also develops its own products.

Our public work (the fun stuff) spans game design, music, and storytelling, all designed to explore real, meaningful experiences through creative formats. Our private work (the part that pays the bills) includes personalized brand development, marketing strategy, operations management, and more.

Put simply, our goal is to make creative projects that live where people, art, and life collide.

Oh, and we don’t do social media, so if any of this is interesting to you…join our email list (shameless promo).

FAILED MUTINY

DIGITAL CONTENT MANAGER, NEUROSURGERY
2017-2018

At Mass General, I had the privilege of working alongside some of the world’s top neurosurgeons to turn complex procedures, groundbreaking research, and clinical advancements into clear, engaging stories for both professional and public audiences. I regularly interviewed physicians and researchers, producing web content, digital campaigns, and email communications that reflected the department’s expertise and humanity.

One of the core initiatives I supported was the early-stage launch of Advances in Motion, a physician-facing platform designed to showcase Mass General’s innovations. Within its first year, the site saw double-digit traffic growth and quickly became a widely used resource across specialties.

Every month, I met with the Chief of Neurosurgery to deliver detailed analytics and content performance reports. I also collaborated closely with the public affairs team, pitching stories that received coverage on Boston’s evening news, as well as features on Boston.com and local ABC affiliates, expanding awareness of the department’s work far beyond the hospital walls.

ADDITIONAL HIGHLIGHTS

• Oversaw the launch of the Paralysis Center microsite, managing both strategy and execution
• Created weekly neurosurgery email newsletters, which consistently ranked in the top 10–15% of all MGH departments for both open rate and click-through rate
• Produced visual materials used at international conferences, including slide decks and presentation graphics
• Contributed to strategy and planning for a new research-focused website that would align with the hospital’s long-term digital goals

This role gave me the chance to work in a high-stakes environment, telling real stories with real impact, all while learning directly from top physicians and researchers.

CLIENT RELATIONS MANAGER
2016-2017

At MedTouch, I worked with hospital clients to manage website content and analytics, including Hallmark Health Medical Associates and Henry Ford Hospital. I also led the design and launch of a small website for Dartmouth-Hitchcock Hospital.

Much of the role focused on content oversight, project coordination, and Google Analytics reporting, helping clients understand their site performance and make strategic improvements.

AGENCY MERGED WITH PERFICIENT

DIGITAL MARKETING COORDINATOR
2015-2016

At AG Financial, I led content and digital strategy across the organization’s web, email, and social platforms. One of the highlights was developing a content plan that increased blog traffic by more than 120%, driven by audience research, keyword targeting, and improved writing cadence.

I led the organization’s implementation of HubSpot (and later transition to Pardot), helping nurture and convert leads by creating custom journeys. This work contributed to an AdWords campaign that generated over $2 million in revenue, a major return on investment for the team.

Additionally, I created original content for email campaigns and digital channels, wrote copy for landing pages, and analyzed performance metrics to iterate on strategy. It was a hands-on role that gave me deep experience in aligning content and data to achieve real business growth.

EVERYTHING
2014-2017

Sagacity Magazine was a passion project turned small business; a full-scale print and digital publication I launched from scratch. I handled everything: editorial planning, writing, graphic design, branding, web development, and distribution.

Over its three-year run, I published multiple issues, collaborated with independent writers and artists, and built an e-commerce platform to sell both the magazine and custom merchandise. I also worked directly with independent bookstores to stock Sagacity on their shelves.

Beyond just producing content, I focused on building a brand that felt intentional and visually striking. From full-issue layouts in InDesign to promotional materials and web content. Sagacity gave me a unique lens on community, storytelling, and the power of consistent yet distinctive creative direction.

ACCOUNT INTERN / ASSISTANT ACCOUNT EXECUTIVE
2013-2015

At Deep Group, I worked closely on brand development for global foodservice clients like Nestlé and Mission Tortillas. For Nestlé, my Google Analytics insights helped drive a website redesign that doubled user interaction, a huge win for their digital presence.

With Mission Tortillas, I helped plan and execute a national campaign that increased their sales by over 30%, directly impacting their bottom line.

I also contributed to two complete website rebuilds, collaborating with strategy teams, leading reporting efforts, and managing project timelines to keep everything on track. 

One of my favorite projects was Five Fresh, Mission’s monthly recipe email featuring five unique, chef-tested recipes. We managed the entire process in-house, from developing the recipes in our kitchen to shooting photography on-site.

The campaign quickly became a popular resource, earning praise from chefs and restaurateurs alike. It gained so much traction that we turned the best recipes into a physical cookbook, further strengthening Mission’s connection with its audience. And yes, you read that right: we developed and published a cookbook featuring 30–40 highly regarded, tortilla-based recipes. Not bad for a product often dismissed as an interchangeable “food commodity.”

AGENCY MERGED WITH MARLIN CONNECTIONS